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Why the Kogan (ASX:KGN) share price is underperforming

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The Kogan.com Ltd (ASX: KGN) share price has underperformed the S&P/ASX 200 Index (ASX: XJO) by 13% so far in November. This follows the company’s phenomenal share price run from around $4 to $25 between March and October this year. How did an ASX 200 growth superstar turn sour so quickly? 

What’s happened to the Kogan share price?

Weakness in ASX shares that benefitted from lockdowns 

The recent rotation from tech and growth shares into value and cyclical shares could be weighing down on the Kogan share price. This rotation has seen the likes of airlines, travel shares and banks make significant share price recoveries, which is reflected by the recent surge in the ASX 200 to above the 6,600 level. 

While, we could attribute…



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